Digital Marketing
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Planning Your Work before doing something new in technology
Introduction Developers who are just starting out often believe that their job is to build what they’re told to build…
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Getting the User Experience Right
Introduction On a project where user experience and development teams are separated, it may be the case that a designer…
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The rise of performance-based advertising Brandt Dainow
Introduction The web is constantly evolving, as we all know. It’s a changing environment because people are in the process…
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The drawbacks of performance-based metrics
Introduction Christoph Schuh is CMO of Tomorrow Focus AG, one of Germany’s leading digital content providers. Tomorrow Focus is the…
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Anti-spam legislation in Europe
Introduction The Privacy and Electronic Communications Regulations 2003 are the overriding anti-spam legislation. You’ll find that individual countries will interpret…
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The Importance of Agile Marketing and Social Data
Introduction Two things we can take away from Oreo’s ability to produce clever content around current events are relevance and…
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Measuring your way to digital marketing success
Introduction I know we keep saying this, but it really does depend. It depends on your business goals, your target…
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How to Develop a Coaching Philosophy
Introduction This is not a one-time process but an ongoing journey that requires frequent reflection and systematic updating. A coaching…
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Website analytics uses information your visitors volunteer
Introduction It’s important to note here that there’s nothing underhanded about tracking and analyzing website statistics. All we’re doing is…
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