When you’re trying to get your business out there and grow, one of the most important teams in your business is the marketing team. The competitions in your industry, the type of business you operate, the product you sell, and other important factors can make all the difference in your marketing.
If you’re just getting started or are in full swing, you might wonder how to build a fantastic marketing team that can help you experience the growth you hope for. As said before, this will come down to your business and its needs, but here are some general ideas to get you started.
Marketing Roles
Numerous roles can be filled: marketing interns, writers, team leads, project managers, PR, digital marketing, etc. Writers are going to play an essential role as the content. The copy they create and SEO experience, content strategy, and getting the word out via social media are crucial tasks. Going hand-in-hand with them are analysts and designers. Writers need the data, and the company needs their copy and content to look professional, correct?
Whatever route is taken, you want to ensure that the people in these positions are familiar with your industry, SEO and can develop a plan to deliver what the business needs. There are also project managers, marketing operations, VPs, etc.
Identifying what your business needs to succeed is the first step. Therefore, most businesses choose to begin with senior-level or generalist expertise. These individuals will give you an idea of what roles need to be filled. Career Fairs, internships, and even looking at pre-established employees can all be great ways to find talent if you aren’t getting results elsewhere.
What to Consider When Filling the roles
When filling these roles, there are a few things to keep in mind.
- Does the person specialize in your field? Is their career specialized in corporations or marketing agencies? Whatever it is, you will have to take it into considerations based on your needs.
- Have they worked with similar software and CRM systems like the one you have in place?
- How are their portfolios? Consider their portfolios, if they have them, or even personal websites and blogs.
Work with your senior-level specialist to determine who will be the best fit for each role necessary. Get feedback from other applicable departments as well, as team cohesion is going to be key.
Identify Your Marketing Needs
Identifying the roles needed is, of course, only step one. Once you have a team assembled, you need to make sure of a few things: that they can implement feedback across different departments, that any projects or endeavors start simple and slow, and that customer feedback is implemented frequently.
What do these things mean? For starters, the marketing department must work cohesively with all other departments within the business. Failing to do this can lead to uninformed campaigns and grumbling from other departments. Utilize all resources as recommended.
Let this team start on simple projects. Don’t push for explosive campaigns until they have found their footing with one another, and always, ALWAYS, make sure they are utilizing customer feedback as often as is possible.
Wrapping Up
There you have it—the building blocks to an all-star marketing team. Like most things in business, it comes down to communication, team cohesion, and clear expectations.
Your Marketing team will help your company reach the next level in sales, revenue, and profitability. So, make sure you take time to make the right decisions in positions, recruitment, and hirings.
Keep all this in mind, and you’ll have a fantastic team in no time!
